Internet Marketing Tips and News

Google has announced a new surcharge for ads served in Canada, impacting businesses that use Google Ads to reach customers. If you run Google Ads campaigns, it's crucial to be aware of these changes and how they will affect your advertising costs. What Is the Canada...

Understanding Google Ads Policy on Parked Domain Sites and Content Suitability Updates A parked domain is a web address that has been purchased but not fully developed. These websites typically contain little or no content because they’re either in development or...

This is a true story about a client who asked me to perform a GBP verification for his business. He tried to do it himself, but, due to a lack of time and the procedure being complicated, he failed to complete the task. Begin at the Beginning To understand the...

Google has just announced the launch of a new pilot where you can speak to a Google Ads specialist to get advice on improving your Google Ads results. They plan to charge $50 per call. In our opinion, this is unreasonable. We have been giving free advice on the use of...

Webhooks are a mechanism that allows real-time communication between different systems, enabling the transfer of data from one system to another. In the context of Google Ads and GA4 integration, webhooks play a vital role in capturing and processing lead form...

Shipping costs can have a significant impact on the profitability of an e-commerce business. To address this challenge, businesses are turning to automation to accurately calculate shipping rates, eliminate manual data entry, and streamline shipping processes. This...

The pursuit of e-commerce success in a dynamic and ever-changing environment can be likened to navigating through turbulent waters. Here, we explore the strategies and approaches that businesses can adopt to overcome economic factors, surmount increased competition...

Shopify is one of the most popular e-commerce platforms around. Businesses everywhere have signed up to use the platform, and most have been satisfied with the service they have received. By the same token, many users have reported having issues with several aspects...

Dive into the universe of online marketing, and you'll find an expansive and continually changing terrain of potential. Businesses of all sizes are striving to carve out their niches in the digital marketplace, making it crucial to implement potent internet marketing...

Welcome to Zigma Internet Marketing, where we believe in finding the perfect match for our clients' online success. You're on the hunt for that ideal connection—an experienced internet marketing company that fits your business goals.You want creativity and a firm that...

Shipping costs can significantly impact the profitability of an e-commerce business. To address this challenge, businesses are increasingly turning to automation. By accurately calculating shipping rates, eliminating manual data entry, and streamlining shipping...

The internet has become a crucial platform for many businesses to connect with their target audience. With billions of people using the internet every day, it is essential to create an impactful internet marketing plan that reaches the right people at the right time....

To connect a Google Ads lead form webhook to send an event to Google Analytics (GA4) and count it as a conversion, you can follow these steps: 1. Set up the Google Ads lead form extension:- Sign in to your Google Ads account.- Go to the Ads & Extensions section.-...

Is Your Business Achieving Its Marketing Goals? For many businesses, success is determined by the health of the bottom line. More profit is typically a result of increased sales and efficient operations. While sales is a function that is easy to monitor, operations...

How Do I Use Google Local Service Ads? Did you know that over 46% of Google searches are local? This means that incorporating Google local service ads into your business' digital marketing strategy can help you generate leads and tap into this huge potential customer...

The importance of doing your research when finding an Internet Marketing partner In our world of quick fixes, instant gratification, and all-in-one solutions, it can be hard to decipher between products that benefit you and the ones that are too good to be...

Design and Develop a Website Based on Google’s Best Practices Every business needs to have a website, especially online businesses. Your website serves multiple purposes; provides information to existing and potential customers, establishes your business as an...

All You Need To Know About Local Services Ads And Google Guaranteed If you’re a local business struggling to make your mark in the local market and attract potential customers, you may have come across several people recommending Local Services Ads (LSA) or a “Google...

How to Capture Google Ads Lead Form Extension as a Goal in Google Analytics Without Zapier We have had clients ask us recently about using the lead generation form in Google Analytics as a goal, so we have decided to provide some instructions. By following the steps...

For a small, growing business, it may not be practical to invest heavily in Google AdWords or Pay Per Click (PPC) advertising. While most businesses would welcome the opportunity to advertise online to improve their SEO, they do not want to put themselves in financial...

It’s highly recommended by Zigma’s digital marketing specialists to update your Google Business Profile (GBP), formerly Google My Business (GMB) listing weekly as a channel to share current content. This strategy helps to grow your online presence on Google Map as...

Clarity is a cutting-edge behavioral analysis tool from Microsoft that helps you understand how users interact with your website. By using Clarity's robust analysis tools, you can enhance your website for your clients and your business. What is included in Clarity?...

Digital marketing is so much more than another term for internet marketing. It includes online marketing via the internet or an electronic device to facilitate businesses connecting with existing and potential future customers. Traditional marketing tactics typically...

Recently, Apple announced some upcoming changes to iOS 14 that will take effect in early 2021. There will be a number of limitations related to ad creation, reporting and targeting. One major change that can decrease the number of reported advertising conversions is...

What You Need to Know About Music Copyright Violations and Your Instagram Content Many Instagram users choose to use music to accompany their content. Music is a very effective way to convey a mood that complements a video, image, or other types of message. Earlier...

What You Need to Know About Google Analytics V4? Earlier this month, Google made some changes to Google Analytics that can help users review their ROI related dimensions and metrics to their online marketing channels and campaigns. Unifying Apps and Websites Through...

What’s the impact of mobile-first indexing for my SEO? It has been a few years since mobile-first indexing was introduced. Mobile-first indexing refers to Google crawling the web using a smartphone (Googlebot).From Google analysis, most sites shown in search results...

Facebook Marketing Strategies To Increase Your Online Sales The introduction of Facebook has shown many of us the power of social media. Not only can we check up on our loved ones through Facebook, but we can also stay in touch with local events and happenings....

How to Use Robot Meta Tags and X-Robots Tag Specifications on Your Website Set up to Show Your Content in Google Properly You’ve probably heard before that your website must communicate with two audiences to perform optimally. These two audiences are users on your...

Google is Preparing for Mobile-First Indexing: Are You Ready for What this Means for Your Website? Google has been working on mobile-first indexing functionality for the past few years. Mobile-first indexing means that Google will use a condensed version of your site...

Google Launches New Business Messages Capabilities with Google Maps and Search The majority of customers are impressed when organizations make it easy to find information related to their products and services. They also appreciate it when they have easy access to the...

Did you know that when people start looking for a business, 93% will type a query into a search engine? In 2020, this is not an overly surprising statistic. You’re probably not surprised either when you hear that Google is, by far, the most popular search engine. One...

COVID-19 has been the defining event of 2020. It has massively impacted businesses around the globe, and many have had to change their business model with little notice to keep up with the challenges posed by the pandemic.   All businesses have had to reduce...

As the impact of the pandemic continues to be felt around the world, Google has made a commitment to support small and medium-sized businesses, health organizations and frontline healthcare workers. Google is an excellent example of how businesses can come together to...

Defining the Role of Contextual Advertising for Small, Medium and Large Businesses Contextual advertising places targeted goods and services (advertisements) in close proximity to what users are looking for online by analyzing keywords or search terms entered by users...

Canadian businesses in many industries have been negatively impacted by COVID-19 in 2020. The team at Zigma Internet Marketing is committed to helping others. We want to make a positive contribution to businesses by providing free expertise and services to...

Following the Evolution of Digital Marketing Since the 1990s Digital marketing is a term for the marketing of products or services using digital technologies, mainly on the Internet, but also through mobile phones, display advertising and other digital...

The Top 5 Digital Marketing Tactics to Avoid in 2020 Digital media has become a basic necessity for businesses based on consumer behaviour trends. From the moment we wake up, we check our cell phones for new messages, emails, WhatsApp, Instagram, Facebook and YouTube...

A few months ago, Google introduced new extensions called “Lead Form Extension,” and it changed how to use Google Ads (formerly Google Adwords) as well as vastly improved the user experience. It’s important for Internet marketers to be aware of these changes to get...

How to Create a Webhook for Lead Form Extensions in Google Ads Setting up a webhook for lead form extensions in Google Ads needs to be on your to-do list because it will notify you when you have a new lead. As you already know, it’s important to follow up on leads...

Google Copies Elements of Facebook’s New Strategy for Lead Generation Google has been making lots of changes lately

Are you curious about how Product Reviews and Seller Reviews can improve your credibility online and drive traffic to your website?

Examining Google Marketing Live 2019, knowledge and tools to revolutionize the world of internet marketing. Contact us for more information on digital marketing services by Google

Internet marketing services can boost traffic to your website, improve conversion rates, and drive sales. Click here to learn more.

There are a lot of different methods of online advertising. Our clients ask us questions about trends and new offerings fairly often. They also ask if (and how) they would fit into their business. In June 2018, Google launched Smart Campaigns. Designed for small...

The fear of breaking email marketing rules in Canada is of the main reasons our clients seek guidance with their email marketing campaigns. We do not believe that CASL will stop email marketing in Canada, and we ensure that our clients comply with the legislation....

Are you wondering why the government in Ontario is pushing the AODA WCAG 2.0 Distinguishable Content, and why organizations are being asked to comply?

What's More Effective? Workout or Diet? SEO or SEM? SEO/SEM Workout / Diet Diet or Workout? Which one is more efficient? Answer: What is your GOAL? Let’s compare SEO/SEM strategies as if going to a gym and asking a trainer to guide you into becoming fit...

What is Search Engine Optimization (SEO) and why it is important for Business? Google, bing and other Search Engines like (Yahoo, AltaVista, duckduckgo …) serve 40% of world population per day searching for services or answers to their questions on internet. As of...