It’s highly recommended by Zigma’s digital marketing specialists to update your Google Business Profile (GBP), formerly Google My Business (GMB) listing weekly as a channel to share current content. This strategy helps to grow your online presence on Google Map as well as improve your ranking on search engines.
Content mainly relevant to Google Business Profile (GBP), formerly Google My Business (GMB) is locally-focused content (e.g., events or specials). It can be a simple promotion or a change in the business.
Why Do You Need Google Business Profile (GBP)?
On average, small businesses in Toronto, Canada, receive between 500 to 1000 search views and approximately 300 maps views every month. These numbers are average and before COVID-19. This data shows there is an excellent opportunity to get more views, actions, and clicks as a result of your localized content.
If you’re curious if this actually works, you can visit Google Business Profile (GBP), formerly Google My Business (GMB) Insights to collect data on how many people viewed your listing, saw your post, clicked on it and engaged with your content.
Google Business Profile (GBP), formerly Google My Business (GMB) helps business owners get views on their content without waiting for Google to rank it in the top 10 search engine results. If you post regularly, you can earn a spot in the top 3 business listings for relevant search terms. This placement helps you add a new post at least every 7 days.
What kind of content should small business owners be creating for Google Business Profile (GBP)?
- Keep Your Listing Complete & Accurate
Your GMB listing should be complete (e.g., business overview, address, business hours, telephone numbers, products, COVID-19 updates and services) and accurate (social media accounts, links to your website, other relevant sources of information) before creating any content. Keep in mind, Google has updated the dashboard so details about client safety can be added, such as mask requirements, appointment booking requirements and so on.
Even though this information may be taken for granted, many small businesses ignore these important details.
- Share Offers & Specials
You can try creating content, especially for your Google Business Profile (GBP), formerly Google My Business (GMB) listing. It’s important to remember that the intent of the person viewing your listing is likely more transactional. Therefore, you can take a more direct sales approach through offers or what sets your business apart from your competitors.
If your business sees customers, you can describe the experience you want your customers to have when they visit your location.
- Introduce Photos
You should use your office, shop, or business photos as your cover image. The pictures can be related to your work or can feature your products. We recommend sharing projects that you are proud of or have earned a positive review. Most of your contributions to GMB should come in the form of photos. Businesses with 100+ photos in their Google Business Profile (GBP), formerly Google My Business (GMB) listing get more clicks.
Another useful feature is 360 view; there certified companies that can help you to get a full 360 view inside your company.
Does Google Business Profile (GBP) Contribute to SEO?
Yes, it can help in many ways, especially locally.
An optimized and verified Google Business Profile (GBP), formerly Google My Business (GMB) profile stands a better chance of being at the top of search results. It also indirectly helps your website rank higher by providing social signals to Google, driving traffic to your website and providing social proof in the form of reviews.
According to Google, local search results are based on 3 key paraments, “prominence, relevance and distance” further defined below:
- Prominence: How well-known your business is
- Relevance: How well a listing matches the intention of the searcher.
- Distance: Google pairs searchers with verified businesses nearby.
Expert Advice from Internet Marketers
Google Business Profile (GBP), formerly Google My Business (GMB) for local SEO is a fantastic feature for increasing your reach to local customers. It can help improve your local SEO, which eventually helps to elevate your overall SEO score. A little bit of market research will always get you prepared for the competition!
Call (647) 556-6071 to discuss how Google Business Profile (GBP), formerly Google My Business (GMB) can help grow your local SEO!