Contact
us

Internet Marketing Tips and News

How Can I Get on the First Page of Google Without Paying?

How Can I Get on the First Page of Google Without Paying?

For a small, growing business, it may not be practical to invest heavily in Google AdWords or Pay Per Click (PPC) advertising. While most businesses would welcome the opportunity to advertise online to improve their SEO, they do not want to put themselves in financial...

read more
Use Google My Business to Boost Your Content & Improve SEO

Use Google My Business to Boost Your Content & Improve SEO

It’s highly recommended by Zigma’s digital marketing specialists to update your Google My Business (GMB) listing weekly as a channel to share current content. This strategy helps to grow your online presence on Google Map as well as improve your ranking on search...

read more
How Can Clarity Help You Save on SEO Costs?

How Can Clarity Help You Save on SEO Costs?

Clarity is a cutting-edge behavioral analysis tool from Microsoft that helps you understand how users interact with your website. By using Clarity's robust analysis tools, you can enhance your website for your clients and your business. What is included in Clarity?...

read more
Why was my post deleted from Instagram?

Why was my post deleted from Instagram?

What You Need to Know About Music Copyright Violations and Your Instagram Content Many Instagram users choose to use music to accompany their content. Music is a very effective way to convey a mood that complements a video, image, or other types of message. Earlier...

read more
What You Need to Know About  Google Analytics V4?

What You Need to Know About Google Analytics V4?

What You Need to Know About Google Analytics V4? Earlier this month, Google made some changes to Google Analytics that can help users review their ROI related dimensions and metrics to their online marketing channels and campaigns. Unifying Apps and Websites Through...

read more
What’s the impact of mobile-first indexing for my SEO?

What’s the impact of mobile-first indexing for my SEO?

What’s the impact of mobile-first indexing for my SEO? It has been a few years since mobile-first indexing was introduced. Mobile-first indexing refers to Google crawling the web using a smartphone (Googlebot).From Google analysis, most sites shown in search results...

read more
Google is Getting Ready for Mobile-First Indexing

Google is Getting Ready for Mobile-First Indexing

Google is Preparing for Mobile-First Indexing: Are You Ready for What this Means for Your Website? Google has been working on mobile-first indexing functionality for the past few years. Mobile-first indexing means that Google will use a condensed version of your site...

read more
Google Expands Business Messaging Features to Maps & Search

Google Expands Business Messaging Features to Maps & Search

Google Launches New Business Messages Capabilities with Google Maps and Search The majority of customers are impressed when organizations make it easy to find information related to their products and services. They also appreciate it when they have easy access to the...

read more
Free PPC Setup & Maintenance for Businesses!

Free PPC Setup & Maintenance for Businesses!

Canadian businesses in many industries have been negatively impacted by COVID-19 in 2020. The team at Zigma Internet Marketing is committed to helping others. We want to make a positive contribution to businesses by providing free expertise and services to...

read more
Passé digital marketing tactics in 2020

Passé digital marketing tactics in 2020

The Top 5 Digital Marketing Tactics to Avoid in 2020 Digital media has become a basic necessity for businesses based on consumer behaviour trends. From the moment we wake up, we check our cell phones for new messages, emails, WhatsApp, Instagram, Facebook and YouTube...

read more
What You Need to Know About the Changes to Google Ads

What You Need to Know About the Changes to Google Ads

A few months ago, Google introduced new extensions called “Lead Form Extension,” and it changed how to use Google Ads (formerly Google Adwords) as well as vastly improved the user experience. It’s important for Internet marketers to be aware of these changes to get...

read more
How to Set up a Webhook for Google’s Lead Form Extension

How to Set up a Webhook for Google’s Lead Form Extension

How to Create a Webhook for Lead Form Extensions in Google Ads Setting up a webhook for lead form extensions in Google Ads needs to be on your to-do list because it will notify you when you have a new lead. As you already know, it’s important to follow up on leads...

read more
Search Engine Marketing (SEM)

Search Engine Marketing (SEM)

What is Search Engine Marketing (SEM) and how important it is for your BUSINESS? Google results page is split into two areas, paid and organic sections. The main section is the organic search result (wide column on the left), Google sorts the results regarding the...

read more
What’s More Effective? Workout or Diet? SEO or SEM?

What’s More Effective? Workout or Diet? SEO or SEM?

What's More Effective? Workout or Diet? SEO or SEM? SEO/SEM Workout / Diet Diet or Workout? Which one is more efficient? Answer: What is your GOAL? Let’s compare SEO/SEM strategies as if going to a gym and asking a trainer to guide you into becoming fit...

read more
SEO

SEO

What is Search Engine Optimization (SEO) and why it is important for Business? Google, bing and other Search Engines like (Yahoo, AltaVista, duckduckgo …) serve 40% of world population per day searching for services or answers to their questions on internet. As of...

read more