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Are you launching an online business? Are you wondering if creating an online presence for your existing brick and mortar business will bring a positive return on investment?
In today’s tech savvy economy, you probably already have a website for your business, but if you cannot wrap your head around the term website optimization or wonder what the hype is all about, we can provide some clarity.
What does website optimization mean? Is it the same as SEO? Should you hire Internet marketing services for your business?
Let’s find out.

What is Website Optimization?

In the simplest terms, website optimization refers to using certain methods and strategies with the goal of helping your website rank higher on search engine results pages (SERP) as well as increasing the conversion rate on your website. Why does that matter, you ask? Well, the answer is simple.

When people search for goods or services online, over 80% of Internet users do not look beyond the first page of results. For instance, if a user looks up, “best plumbers near me,” and your website doesn’t show up in the first few search results, you just lost a prospective customer!

Therefore, businesses try to ensure that their website appears in the top results because this increases website traffic, which increases their chances of generating more sales.

The second strategy is to make your website conversion ready! It means, we empower your website with the right CTAs and information and optimize your conversion.

This usually happens with the right UX/UI and with the help of right programming and coding in the back-end. Our team at Zigma help you to achieve both goals.

A guaranteed way to secure the top spot for your website in a Google search, or any other search engines like bing, Yahoo, Baidu…, is to invest in paid advertisements. However, this approach is entirely different from website optimization. To clarify, website optimization serves to boost your website ranking in ‘organic’ or unpaid search results.

As for the second question we asked whether website optimization is the same as SEO, the answer is no!, website optimization covers the SEO part, but SEO is more your position and ranking on search engines, but website optimization’s goal is to help you get most of your website( conversion) so it covers SEO and also visually improving your website.

SEO, which stands for Search Engine Optimization. It is a more sophisticated term for website optimization. Both terms have the same meaning.

How Does Website Optimization and SEO Work?

Website optimization involves making changes to your website’s design, layout, and, of course, to the content posted on it to generate better user engagement. When visitors to your website become more interested in what you have to offer, they are more likely to purchase goods or services, and eventually become loyal customers. And of course, your website should be on top of search results to get the traffic.

Should You Hire Internet Marketing Services for Your Business?

Do you wish to increase brand awareness and sales without spending a fortune on advertising your products?

Unless you answered no, SEO is the best option for you!
However, optimizing your website to boost revenue is easier said than done. You will require expert help, specific tools, and clever strategies to make the most out of Internet marketing for your business

So, where can you find the best Internet marketing services?

If you are looking for the best Internet marketing companies in Toronto, then look no further than our service to give your website the boost it needs.

With years of experience in the field, our team of professionals can turn your website into a revenue generating asset for your business in no time.

Get in touch with us today to witness the magic as online orders start rolling in!