by SEO Specialist | Mar 15, 2021 | blog
For a small, growing business, it may not be practical to invest heavily in Google AdWords or Pay Per Click (PPC) advertising. While most businesses would welcome the opportunity to advertise online to improve their SEO, they do not want to put themselves in financial...
by SEO Specialist | Feb 23, 2021 | blog
It’s highly recommended by Zigma’s digital marketing specialists to update your Google Business Profile (GBP), formerly Google My Business (GMB) listing weekly as a channel to share current content. This strategy helps to grow your online presence on Google Map as...
by SEO Specialist | Feb 9, 2021 | blog
Clarity is a cutting-edge behavioral analysis tool from Microsoft that helps you understand how users interact with your website. By using Clarity’s robust analysis tools, you can enhance your website for your clients and your business. What is included in...
by SEO Specialist | Jan 6, 2021 | blog
Digital marketing is so much more than another term for internet marketing. It includes online marketing via the internet or an electronic device to facilitate businesses connecting with existing and potential future customers. Traditional marketing tactics typically...
by SEO Specialist | Dec 23, 2020 | blog
Recently, Apple announced some upcoming changes to iOS 14 that will take effect in early 2021. There will be a number of limitations related to ad creation, reporting and targeting. One major change that can decrease the number of reported advertising conversions is...
