by Digital Marketing Specialist | May 1, 2020 | blog
Did you know that when people start looking for a business, 93% will type a query into a search engine? In 2020, this is not an overly surprising statistic. You’re probably not surprised either when you hear that Google is, by far, the most popular search engine. One...
by Digital Marketing Specialist | Apr 27, 2020 | blog
COVID-19 has been the defining event of 2020. It has massively impacted businesses around the globe, and many have had to change their business model with little notice to keep up with the challenges posed by the pandemic. All businesses have had to reduce...
by Digital Marketing Specialist | Apr 25, 2020 | blog
As the impact of the pandemic continues to be felt around the world, Google has made a commitment to support small and medium-sized businesses, health organizations and frontline healthcare workers. Google is an excellent example of how businesses can come together to...
by Digital Marketing Specialist | Mar 29, 2020 | blog
Defining the Role of Contextual Advertising for Small, Medium and Large Businesses Contextual advertising places targeted goods and services (advertisements) in close proximity to what users are looking for online by analyzing keywords or search terms entered by users...
by Digital Marketing Specialist | Mar 21, 2020 | blog
Canadian businesses in many industries have been negatively impacted by COVID-19 in 2020. The team at Zigma Internet Marketing is committed to helping others. We want to make a positive contribution to businesses by providing free expertise and services to assist them...
by Digital Marketing Specialist | Mar 13, 2020 | blog
Following the Evolution of Digital Marketing Since the 1990s Digital marketing is a term for the marketing of products or services using digital technologies, mainly on the Internet, but also through mobile phones, display advertising and other digital mediums.1...
