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GBP Verification: A Sad Story with a Happy Ending

GBP Verification: A Sad Story with a Happy Ending

by | Apr 25, 2024 | blog

This is a true story about a client who asked me to perform a GBP verification for his business. He tried to do it himself, but, due to a lack of time and the procedure being complicated, he failed to complete the task. Begin at the Beginning To understand the...
What the Heck is Google Doing?

What the Heck is Google Doing?

by | Nov 5, 2023 | blog

Google has just announced the launch of a new pilot where you can speak to a Google Ads specialist to get advice on improving your Google Ads results. They plan to charge $50 per call. In our opinion, this is unreasonable. We have been giving free advice on the use of...
How to Create a Webhook for Lead Form Extensions in Google Ads Push It to GA4 — A Guide to the Creation of a Webhook for Lead Form Extensions in Google Ads and its Subsequent Integration With Google Analytics 4 (GA4)

How to Create a Webhook for Lead Form Extensions in Google Ads Push It to GA4 — A Guide to the Creation of a Webhook for Lead Form Extensions in Google Ads and its Subsequent Integration With Google Analytics 4 (GA4)

by | Sep 12, 2023 | blog

Webhooks are a mechanism that allows real-time communication between different systems, enabling the transfer of data from one system to another. In the context of Google Ads and GA4 integration, webhooks play a vital role in capturing and processing lead form...