Why is Social Media Optimization (SMO) Important for Small Businesses?
Social Media Optimization (SMO) refers to the use of social media channels and communities to help establish brand awareness of a product, trade name or event.
Examples of online engagement are RSS feeds, news and articles posted on social media networks like Instagram, YouTube, Twitter, LinkedIn, Facebook, Google+ and many more!
The goals for an effective SMO and Search Engine Optimization (SEO) strategy are similar; generate more visitors through engaging content.. SMO aims to optimize a website and social media networks for its content by sharing, reposting across social media networks and platforms to extend and amplify key messages.
At Zigma, our team creates interesting and engaging content to encourage visitors to share or take a specific action; this approach increases strategic, trackable results, such as lead generation, for businesses.
The best results come from visitors interactions with the website or landing page. We are not only looking for typical signs of engagement (i.e.likes, comments on posts, retweeting, embedding, sharing, and promoting content), we want to provide as many targeted, qualified leads as possible through our marketing tactics and strategies.
Social Media OptimizationIt is also important to remember that SMO refers to organic (unpaid) marketing strategies, and typically complements the channels and accounts a company has already established.READ MORELead clients to your business with proven internet marketing strategies.
Promoting your trade name socially
Social Media Optimization includes two main actions:
- Creating content worthy of sharing.
- Providing your audience tools to share your content easily with their social network connections.
At Zigma, our SMO experts will establish a positive relationship between your brand and customers; this will show them (and others) that your business values their opinion and cares about every single post, comment and interaction. We understand that social media is a two-way conversation; the days of speaking at your customers have passed us by in favour of balanced discussions with multiple participants.
Let Zigma’s professionals help you guide and lead, when appropriate, the conversations you need to have to increase sales, answer customer questions and deal with any negative brand concerns that might arise professionally and strategically.
Strong SMO strategies can improve on-page optimization rankings; each like and share will increase the number of backlinks to your websites. While these backlinks do not have high ranking value;, they do help to make the website more popular on social media outlets. This is an important component of your SMO strategy because it will help you attract more visitors and increase brand awareness.
Do you wonder how a SMO campaign can help your business? Call us for a free consultation.