by Digital Marketing Specialist | Mar 29, 2020 | blog
Defining the Role of Contextual Advertising for Small, Medium and Large Businesses Contextual advertising places targeted goods and services (advertisements) in close proximity to what users are looking for online by analyzing keywords or search terms entered by users...
by Digital Marketing Specialist | Mar 21, 2020 | blog
Canadian businesses in many industries have been negatively impacted by COVID-19 in 2020. The team at Zigma Internet Marketing is committed to helping others. We want to make a positive contribution to businesses by providing free expertise and services to assist them...
by Digital Marketing Specialist | Mar 13, 2020 | blog
Following the Evolution of Digital Marketing Since the 1990s Digital marketing is a term for the marketing of products or services using digital technologies, mainly on the Internet, but also through mobile phones, display advertising and other digital mediums.1...
by Digital Marketing Specialist | Feb 6, 2020 | blog
The Top 5 Digital Marketing Tactics to Avoid in 2020 Digital media has become a basic necessity for businesses based on consumer behaviour trends. From the moment we wake up, we check our cell phones for new messages, emails, WhatsApp, Instagram, Facebook and YouTube...
by Digital Marketing Specialist | Dec 18, 2019 | blog
A few months ago, Google introduced new extensions called “Lead Form Extension,” and it changed how to use Google Ads (formerly Google Adwords) as well as vastly improved the user experience. It’s important for Internet marketers to be aware of these changes to get...
by Digital Marketing Specialist | Nov 15, 2019 | blog
How to Create a Webhook for Lead Form Extensions in Google Ads Setting up a webhook for lead form extensions in Google Ads needs to be on your to-do list because it will notify you when you have a new lead. As you already know, it’s important to follow up on leads...
