Social Media Marketing for Small Businesses

Social media marketing is the process of gaining attention and increasing visitors/traffic through social media platforms like LinkedIn, Facebook, Pinterest, Twitter, Instagram, YouTube and countless others.

Social media is easily accessible to anyone with the Internet, and most applications are free. Statistics show that strategically using social media increases brand awareness and sales. It can also help improve customer service. Additionally, organic social media campaigns are a relatively inexpensive method for organizations to implement different marketing campaigns and strategies.

What are the Benefits of Using Social Media Platforms for my Business?

Your customers are interacting with brands through social media, so having a strong Internet marketing plan and web presence will help you create engaging content based on visitors’ interests.

At Zigma, we are dedicated to using our Internet marketing knowledge to develop the best web presence (besides the search experience optimization) by implementing current social media best practices proven to get results. Our goal is to use our digital marketing knowledge to generate highly qualified leads for our clients’ businesses in Toronto and the Greater Toronto Area (GTA).

Why is Social Media Optimization (SMO) Important for Small Businesses? Social media optimization goals are to optimizing a website and social media networks for its content in terms of sharing, reposting across social media networks and platforms in order to amplify your messageREAD MORE

Like Search Engine Optimization (SEO), organic growth on social media is time-consuming and challenging to achieve. By creating a customized social media marketing (SMM) strategy, we can connect with the targeted audience for your business, and achieve your Internet marketing, communication and branding goals by delivering an affordable, cost-effective plan. At Zigma, we meet with clients to understand their businesses and create an optimized SMM plan to achieve their goals. We recommend using SMM to improve results in the following areas of your business:

Brand awareness
Lead generation
Online sales
Overall interest and engagement
The number of people/businesses who follow you

Every business needs its own unique plan to get the best results from their SMM strategy.

We recommend using SMM to improve results in the following areas of your business:

Brand awareness
Lead generation
Online sales
Overall interest and engagement
The number of people/businesses who follow you

Every business needs its own unique plan to get the best results from their SMM strategy.

How can I Improve my Company’s Social Media Presence

Here are some tips for improving your social media presence beyond the scope of search engine marketing:

Analyze your content critically to improve its quality and ability to engage your target audience – if you need a second set of eyes to guide you, we can help
Create specific plans to post content on each social media channel; random tweets, posts, videos, and pictures are fine if you’re having fun, but you need a defined business strategy to ensure your SMM is producing results
Provide content consistently, but don’t spam your audience
Use hashtags strategically
Publish posts on Facebook, LinkedIn, Twitter and Google+; while these platforms are not as popular for younger consumers, they are ideal for Business-to-business (B2B) engagement and attracting leads
Ensure that all of your actions on your social media platforms provide a way for your target audience to connect with you (either through a high-quality backlink or a path to visit your website)

Lead clients to your business with proven Internet marketing strategies.

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Is a SMM Campaign Worth the Investment?

If you own a new business (or lead the company’s online marketing efforts), and wish to target a specific demographic/user, such as Toronto or the GTA, SMM is a logical choice for you.

New businesses need to offset their operating expenses as well as facilitate business growth. One of the quickest ways to achieve these goals is to work with a reputable Internet marketing company to build a social media following on the right platform(s); this will result in more potential clients contacting you (with the opportunity to generate sales).

Depending on several factors, such as your industry and target audience, we will work together to create an effective SMM campaign for your business.

How do I Choose the Right Social Media Platform for SMM?

Similar to SMO, it does not benefit your business if you devote time and energy into the wrong social media channel for your SMM strategy, even if you post engaging ads or sponsored content.

For example, Facebook would be more effective for a small floral business than LinkedIn; however, a B2B company is better suited to advertising on LinkedIn than Facebook.

We can also advise you whether or not you should use a cross-device strategy (sending messages and advertisements to targeted audiences across multiple social media platforms or devices). This tactic may be beneficial to reach your audience when and where they are ready to engage with you to grow your brand.
Ready to get started on your SMM strategy? Call us for a free consultation!