Internet Marketing Strategy for a Flower Shop – Retail Client
One of our longstanding clients owns a couple of a retail businesses in Toronto, a flower shop and a luxury textile business. For the flower shop, they did not think that they had a professional presence online. Their main concern was that customers were not ordering as many flowers online as they had projected.
Zigma’s team of Internet marketing specialists worked with the client to create a design that is easy to navigate with clearer content, high quality images, clear descriptions and an E-commerce platform to encourage clients to simplify ordering online. The website is also follow optimized for search engines (SEO).
Customers have shared positive feedback with our client, and Zigma tracks the website’s performance based on metrics selected by our client.
In addition to a new, improved website, we also developed a comprehensive social media marketing plan with content tailored to engage viewers on Facebook, Instagram, Twitter and Pinterest. Our client takes pride in creating beautiful bouquets and floral arrangements, so it is very rewarding to help his business continue to grow!