by Digital Marketing Specialist | Dec 24, 2024 | blog
While Performance Max campaigns don’t allow direct control over keywords like traditional search campaigns, you can still exclude irrelevant or unwanted keywords using strategic tools and support options. Here’s a simplified guide focusing on leveraging brand...
by Digital Marketing Specialist | Dec 24, 2024 | blog
As a Google Partner agency, Zigma Internet Marketing has years of expertise in managing Google Ads (formerly AdWords) for small and medium-sized businesses in Canada and the United States. Google Ads is constantly evolving, and one of its recent pushes has been for...
by SEO Specialist | Sep 24, 2024 | blog
Google has announced a new surcharge for ads served in Canada, impacting businesses that use Google Ads to reach customers. If you run Google Ads campaigns, it’s crucial to be aware of these changes and how they will affect your advertising costs. What Is the...
by Digital Marketing Specialist | Sep 5, 2024 | blog
Understanding Google Ads Policy on Parked Domain Sites and Content Suitability Updates A parked domain is a web address that has been purchased but not fully developed. These websites typically contain little or no content because they’re either in development or...
by SEO Specialist | Apr 25, 2024 | blog
This is a true story about a client who asked me to perform a GBP verification for his business. He tried to do it himself, but, due to a lack of time and the procedure being complicated, he failed to complete the task. Begin at the Beginning To understand the...
by Ryan | Jan 30, 2024 | blog
Having a strong online presence is crucial for businesses to thrive and succeed. One of the most powerful tools in this regard has been Google My Business (GMB), which allowed businesses to create and manage their online presence on Google. Google My Business has long...
