Design and Develop a Website Based on Google’s Best Practices
Every business needs to have a website, especially online businesses. Your website serves multiple purposes; provides information to existing and potential customers, establishes your business as an authority in your niche, and helps to grow your business by being found on the internet. For many businesses, your website also serves as an online hub for sales of your products or services.
For your business to be found, it’s not like it used to be, with people looking through the Yellow Pages for a brick and mortar store. Instead, potential customers perform a search on search engines like Google, Bing, and Duckduckgo that lead them to your website. This is where Google’s best practices come in – especially in the area of search engine optimization (SEO). This is because Google has the most optimized and complicated algorithm for searches, so if you get ranked on Google, there is a good chance that you will achieve the same ranking on other search engines.
What is SEO and why do you need it?
SEO is part psychology and part science. To do it successfully, the website owner (or a marketing agency hired to do so) must determine what terms will be used to search for the business. These terms, also known as keywords or keyword phrases, will be inserted into the text of the website and its pages to match the customers’ search. Google accepts these terms from the person who is searching and matches the results (based on algorithms applied to possibly billions of pages in its database) and presents dozens of possible pages of websites for review.
Your chosen agency has the tools and expertise to determine which keywords and keyword phrases are the most appropriate for your business. The best keywords to use for your business are ones that satisfy a combination of volume (the number of unique searches) and difficulty (how unique the terms are), according to Google’s algorithms.
The business owner wants their website to rank as high as possible on Google, so that the searcher sees it at the top of the list. While few websites are able to rank on the first page of Google searches, the aim of SEO is to continually move the result for the business’ website as far up as possible. This gives the business credibility and promotes it and its brand as a good choice for the customer. A successful website (one that gains many unique visitors every day) contributes to the success of the business itself.
Other considerations are the desktop versus mobile experience and much exploration and technical expertise is required to adequately address them. Note that a much larger percentage of searchers will view a website on a mobile device. Therefore, attention is to be paid to the look of a website on mobile and certain adjustments must be made.
An expert SEO company like Zigma analyzes the mobile version of your website and uses Google’s tools (like Lighthouse and PageSpeed Insights) to make sure that users with different screen sizes and internet speeds can browse your website without any challenges. In other words, mobile viewing is optimized regarding the speed and responsiveness of the pages.
In addition to ranking high in the search results, there are other best practices that will keep Google happy. Some of these are:
- Original, unique and engaging content – A high engagement rate means that users are less likely to view competitor’s websites.
- Optimized titles and descriptions – All text is optimized to increase the likelihood of the page showing up in search results.
- Demonstrate your expertise – It acts like a silent salesperson for your business,
- Keep your website fresh – By paying attention to trends and preemptively answering questions about the desired search terms, the potential customer will be informed and will stay interested in your business.
- Promote on social media – While SEO is arguably the most important part of digital marketing, social media complements your efforts by providing shareable and useful content that also leads to your website.
It’s no wonder that most business owners seek the help of internet marketing experts to have their businesses rank high on Google. They find that the return on investment is twofold; not only will their website rank higher than their competitors, but their time will be freed up to provide the leadership and vision that the business requires.
Wrapping it up
With such a technically challenging endeavor, the best course of action is to employ the services of an experienced internet marketing agency. They understand the complexities of the process and will work with you to achieve the success of your business.
To have a website that is built and managed keeping Google’s best practices in mind, you would do well to call Zigma Internet Marketing. They offer a free evaluation, including an SEO report, so that you can understand your business’ current position on Google. Are you ready to work with the experts to have your business stand out?