Google has just announced the launch of a new pilot where you can speak to a Google Ads specialist to get advice on improving your Google Ads results. They plan to charge $50 per call. In our opinion, this is unreasonable. We have been giving free advice on the use of Google products and, in fact, on all types of internet marketing for years!
What is/are Google Ads?
Just so we’re all on the same page here, let’s define Google Ads. According to Google:
“Google Ads is Google’s online advertising program. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.”
While we’re at it, let’s define internet marketing too. Zigma Internet Marketing defines internet marketing (aka online marketing) as:
“the promotion of products, services, or brands through various digital channels, such as search engines, social media, email, and websites. The goal of online marketing is to reach a target audience and engage with them to drive conversions, increase brand awareness, and generate revenue. Some common tactics used in online marketing include search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, and social media marketing.”
Why buy the cow when you can get the milk for free?
As it stands, you have the ability to look on Google, YouTube, and a myriad of other platforms to get advice about the best ways to set up and use a Google Ads account to promote your business, all for free. Some, but not all, of the people giving advice are qualified to do so.
Why, all of a sudden, is Google charging for this service? To be honest, we don’t know why they have chosen this particular business model. We have freely been advising businesses about all things to do with internet marketing for years and have no plans to stop now.
To understand what is at stake, let’s take a look at the chart below to compare…
| Google’s Offer | Zigma’s Offer |
| Beginning in October 2023 | Available and ongoing since 2013 |
| [New pilot] Book an appointment | Schedule a Zoom call |
| Get personalized support from a Google specialist | Get personalized support from an internet marketing specialist/Google Ads Certified Partner |
| Advanced help with Google Ads |
Free consultation to discuss the best Internet marketing strategy, tools, and social media platforms to get the best results for your business Includes free PPC tool and social media platform integration Available to everyone who wants to grow their business with online marketing tools and strategies |
| Personalized focus on you and your business needs Your support specialist will review your account(s) and advertising goals to prepare for a productive consultation |
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| Follow-up email and call You’ll receive a follow-up email with resources and additional answers after your call, as well as a follow-up call as needed |
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| COST: One-time charge of CA$50 per call |
COST: WE NEVER CHARGE FOR PROVIDING GUIDANCE OR CONSULTATIONS |
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Why Do We Offer Our Services for Free?
Zigma Internet Marketing is, in reality, a small business. We have a small but mighty team of talented experts that allows us to serve our clients in every aspect of internet marketing (including Google Ads). We have a long history of helping businesses be successful. This is simple economics; when one business succeeds, we all do better!
Don’t miss out on this opportunity to boost your business!
Our knowledge and expertise are available to help you promote your business. Get in touch with us today at (647) 556-6071 to schedule your free consultation.
Thank you for trusting us with your service and support, and it is a pleasure to serve you!
