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digital marketing
digital marketing services
Exploring the vibrant streets and historical treasures on foot not only enriches the soul but also connects us deeply with the stories of yesteryears. However, for providers of Historical Walking Tours, the challenge remains in capturing the attention of potential explorers in the vast digital sea. This is where tailored digital marketing strategies come into play, ensuring your tours don’t just remain tales untold.
Digital Marketing for Historical Walking Tours in Simple Words
At its core, digital marketing for Historical Walking Tours encapsulates a suite of online strategies aimed at boosting visibility, engaging with history enthusiasts, and converting them into booked appointments and loyal customers. It’s about telling the captivating stories of your tours online, in a way that beckons, educates, and entices the digital audience.
What is Digital Marketing for Historical Walking Tours?
Digital marketing for Historical Walking Tours means employing a variety of online marketing tactics to promote your tours. Zigma Internet Marketing delves into this by offering comprehensive services designed to expand your reach, from SEO and Google Ads to social media and content marketing.
1. Design & Develop Professional Website
A well-crafted website serves as the digital storefront for your Historical Walking Tours, inviting potential customers to explore what you offer and book their next adventure. Zigma ensures a seamless, informative browsing experience that captures the essence of your tours.
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2. SEO
Search Engine Optimization (SEO) enhances your website’s visibility on search engines for terms related to Historical Walking Tours. This means more people interested in history and walking tours finding your service when they search online.
3. Google Ads (PPC)
Pay-Per-Click advertising through Google Ads can immediately increase your visibility by placing you at the top of search results for relevant queries, ensuring that your tours are the first thing history buffs see.
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4. Social Media
Engaging with your audience on platforms like Facebook, Instagram, and Twitter helps to build a community of history enthusiasts who share a passion for walking tours, increasing brand loyalty and word-of-mouth referrals.
5. Email Marketing
Keep your audience engaged with regular updates about new tours, historical facts, and special offers through targeted email campaigns.
6. Google Business Profile Optimization
Optimizing your Google Business Profile ensures that your walking tours are easily discoverable on Google Maps and search, leading to increased foot traffic – both online and literally.
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7. Acquire or Obtain Business Leads Ethically
Zigma focuses on acquiring business leads through ethical means, ensuring a steady stream of interested prospects for your tours.
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8. Content Marketing
Content marketing tells the unique stories of your tours, engaging potential customers with intriguing historical narratives, and compelling reasons to choose your walking tours over others.
9. Setup CRMs like Hubspot, Mautics, Keap, or Pipedrive
Implementing CRM systems allows for efficient management of customer relationships, ensuring a personalized approach to marketing and customer service that keeps guests coming back for more tours.
Zigma Internet Marketing, located in Toronto, defines clear digital marketing strategies tailored to Historical Walking Tours. With transparent pricing, expert services, and a dedication to increasing booked appointments and attracting more clients, choosing Zigma is a step towards ensuring your tours are prominently placed in the digital age. There are no long-term commitments, and with a flexible approach to both marketing budget and management costs, Zigma stands ready to help your historical walking tour business thrive.
Fill out our form if you want to grow your business and be found online by potential clients searching for Historical Walking Tours.
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