Why social media optimization (SMO) is important for small businesses?
Social media Optimization (SMO) refers to the use of social media channels and communities to help establish brand awareness of a product, trade name or event.
Social media engagements are RSS feeds, news and articles on social media networks like Twitter, LinkedIn, Facebook, Google+ and…
SMO goals are similar to search engine optimization in that the goal is to generate more visitors and engagement with content. Social media optimization goals are to optimizing a website and social media networks for its content in terms of sharing, reposting across social media networks and platforms in order to amplify your message.
At Zigma we create interesting and engaging content that encourages visitors to share or take an action on each piece of content to increase strategic, trackable results such as lead generation for you as the business owner.
Best results come from a visitors’ interactions with the website or landing page. We are not only looking for likes, commenting on posts, retweeting, embedding, sharing, and promoting content but we want to drive as many targeted, qualified leads as possible from implementing high level marketing strategies.
Promoting your trade name socially
Social media Optimization includes two main stages:
- Create content worthy of sharing.
- Provide the tools for easy sharing in social networks.
At Zigma our SMO experts will establish a strong relationship between your brand and customers to show your customers’ their opinion is valuable and you as the business owner cares about every single post, comment and interaction. We understand social media is a two way conversation and the days of speaking at your customers instead of speaking with your customers is over.
Let Zigma’s professionals help you lead and guide the conversations you need to have to increase sales, answer customer questions and strategically deal with any negative brand concerns that might arrise.
Strong SMO strategies help On-page optimization rankings, each like and share will increase the number of back links to your websites. These backlinks don’t have high ranking value however do contribute to popularizing the websites on the social media outlets which will help you to get more visitors and Brand awareness.