Social Media Marketing for Small Business
Social media marketing in simple words is the process of acquiring attention and increasing visitors/traffic through social media sites like LinkedIn, Facebook, Pinterest, Twitter, Instagram and countless others – new ones popping up almost daily.
Social media is easily accessible to anyone with Internet and most of the applications are free. Statistics show using Social Media with a strategic plan increases Brand awareness, and helps to improve customer service. Additionally, social media organic growth serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Your customers are interacting with brands through social media, so having a strong marketing plan, and web presence are the keys to tap into Visitors’ interests. At Zigma, our aim is to develop the best web presence beside the search experience optimization with implementing the best social media strategies. Our goal is generating highly qualified leads for our clients’ businesses.
Like search engine optimization, organic growth in Social media is really hard and takes time, so with the help of Social Media Marketing/advertising or SMM, we are able to find the targeted audience for your business and achieve marketing communication and branding goals. Social media marketing covers sharing of articles, videos and images for marketing purposes, as well as paid social media advertising.
Improving your social media
Here are some tips for improving your social media which goes beyond search engine marketing:
- Twitter is one of the main Social Media platforms to grow your audience – if you don’t have an account let Zigma help you set one up today.
- Analyze your content to improve the quality of your articles – if you’re not sure how to do this let us show you how.
- Create plans for each social media channel – random tweets, posts, videos and pics are fine if you’re just having fun BUT if you are running a business you need a strategy and tactics to ensure your SMM is producing results.
- Deliver Content Consistently but don’t spam your audience.
- Use Hashtags Strategically
- Publish your posts in Facebook, LinkedIn and Google+.
- Make sure everything you do on your social media platforms provides a way to either build a high quality back link or a path for the visitor to get to your site.