What’s More Effective? Workout or Diet? SEO or SEM?
Workout / Diet
Diet or Workout? Which one is more efficient?
Answer: What is your GOAL?
Let’s compare SEO/SEM strategies as if going to a gym and asking a trainer to guide you into becoming fit and getting into shape. What would be more efficient – Diet or Workout?
The trainer would base his recommendations on your GOALS, your current body SHAPE and STRENGTH. Do you want massive muscles like a bodybuilder or a toned and fit body like a swimmer or runner?
Is good diet important? Yes, good diet is as important as a good workout; building muscles is not possible without enough protein and carbohydrate. Did you know that bodybuilders spend 50% of their time in a gym and 50% in a kitchen?! That is because sufficient nutrition is vital to making muscles stronger and bigger. How does this apply to SEO/SEM?
In digital marketing, developing high-end websites without engaging content is like working out hard but afterwards feasting on McDonald’s & Coke!
In my model, SEO strategy is like being a runner, and SEM strategy is like being a bodybuilder. These two strategies complement each other. Here’s why:
If you spend an hour 3 times per week in a gym exercising and get sufficient protein, you will probably start building muscle in 2-3 weeks. On the other hand, a runner will need more hours doing cardio and running for kilometers to achieve his goal.
Don’t get me wrong, going to the gym and consuming high protein nutrition is not a bad idea. However, you have to vigorously keep at the same routine to maintain muscle shape. On the other hand, becoming fit by doing lots of cardio requires more time but the body will maintain its tone and shape for much longer. Optimum fitness thus requires both these methods!
The same concept applies to SEO and SEM. When they work together it is like a businessman who regularly goes for an early morning run, eats healthy food during the day, has a great workout in a gym after work and consumes the right protein supplement. Working together, SEO and SEM are much more effective than one without the other.
Simply put: SEO attracts organic traffic. SEM helps you create more effective and targeted sessions resulting in your website to be found for the words you don’t rank for organically.
آیا شرکت SEO (سئو) شما هر ماه یکسری اطلاعات بدرد نخور را به خورد شما می دهد؟ 5 روش برای مچ گیری آنها!!
مشتری را در نظر بگیرید که 3 سال است ماهیانه 600 دلار به شرکت سئوی خود می پردازد، هر ماه هم این شرکت برایش گزارشی تهیه می کند، که به نظر خیلی هم خوب است! چون در واقعه این گزارش نشاندهنده همه کلیدواژه هایی است، که مشتری بر مبنای آنها رتبه بندی می شود. پس گرفتاری قضیه کجاست؟!!!
ای کاش میتوانستم نمونه ای از این نوع گزارشات را با شما به اشتراک بگذارم اما به خاطر حفظ حریم شخصی، فقط به توضیح اجمالی این قضیه بسنده می کنم.
این شرکت سئو با کلی افتخار، لیستی حاوی 50 کلید واژه ایی که مشتری در بعضی از آنها، در گوگل رتبه یک را کسب کرده بود، تهیه کرد. چه جالب!
من از منشی خواستم کنار کلیدواژه های با رتبه یک، تعداد جستجوی روزانه آن را در کانادا یادداشت کند. به جرات میتوانم بگویم جستجوی روزانه همه آنها صفر بود، یعنی در طی یک روز هیچ کس این کلید واژه ها را تایپ نکرده بود.
این اصطلاحات در واقع کلید واژه های درازی (شامل چهار تا شش کلمه) بودند – که با یک استراتژی درست، می تواند تکنیک قابل قبولی برای سئو باشد— اما در مورد این مشتری بیچاره! حتی یک نفر هم این عبارات را گوگل نکرده بود!
بذارید یک مثال بامزه براتون بزنم: من براحتی می توانم برای این کلید واژه بی ربط در گوگل اول بشم:
شرکت بازاریابی آنلاین زیگما و برادران به جز رضا!
من برای این عبارت اول هستم! باور نمی کنید؟ همین عبارت بالا رو کپی کنید تو گوگل!
ولی آیا سودی برای من دارد؟! فقط به علت اضافه شدن یکسری کلمات به برند من, میزان جستجوی روزانه آن به حداقل می رسد و بهینه سازی و رتبه عالی گرفتن در گوگل بسیار ساده خواهد شد!
اگر کسی بدنبال عبارات جستجوی شما نباشد، چه اهمیتی دارد اگر شما حتی در رتبه اول باشید؟
این کار در واقع بخیه به آب دوغ زدن است!
و اما این 5 روش…
1- شما برای تمام این اصطلاحات کلیدی در رتبه بالای گوگل قرار می گیرید!:
نباید فقط با یک نگاه به رتبه های خوب داخل گزارش، سریع ذوق زده شده و بگویید وای چه باحال! من اولم!! بلکه باید بپرسید, این کلید واژه ها برای کسب و کارتون چقدر کارایی دارند و آیا باعث رونق تجارت شما می شوند؟!
2-ما ساعتها برای سئو ی این ماه شما وقت گذاشتیم!:
اگر شما فقط گزارشهایی در مورد رنکینگ یا رتبه بندی سایت تان دریافت می کنید، اما هیچ مدرکی دال بر ساختن بک لینک یا محتوای جدید، نمی بینید، متاسفانه این سئو ، سئوی بدرد خوری نیست! فقط به خاطر اینکه شرکت سئو رمز عبور وب سایت شما را دارد، بدین معنی نیست که آنها کار خاصی و معنا داری را روی سئو شما انجام داده اند! پس چطور متوجه شویم که این شرکت درست انجام وظیفه می کند؟!! از شرکت سئو خود در مورد اینکه در این ماه، چطور بهینه سازی داخلی سایت شما را بهبود بخشیدند و همچنین در مورد تمهیداتی که برای افزایش بهینه سازی خارجی سایت شما برای ماه آینده در نظر دارند، گزارش کامل و شرح و توضیح مفصل بخواهید.
3- سئو بدون رمز عبور سایت شما امکان پذیر نیست!:
در یک بازار بکر و دست نخورده فقط با یک بهینه سازی داخلی (On-Page Optimization) میتوانیم به راحتی قسردربریم. مثالش : یکی از مشتری های ما که به سایتهای ساخت و ساز، سوخت میفروخت بدلیل اینکه این بازار، یک مارکت بکر بود، برای ما بسیار آسان بود که برای تمام اصطلاحات کلیدی که برای آنها انتخاب کردیم، آنها را در سه جایگاه برتر رتبه بندی قرار دهیم. ما برای ساختن و نوشتن کپی رایت و انجام بهینه سازی داخلی فقط چند روز به رمز عبور سایت، نیاز داشتیم.
آنها برای سه ماه جزو برترین ها بودند. اما اگر محتوای جدیدی نسازند، مسلما دیگر بهینه سازی داخلی بیشتری هم برای انجام دادن، وجود نخواهد داشت. در ضمن من برای انجام بهینه سازی خارجی،(Off-page Optimization) به رمز عبور آنها نیاز ندارم!
4- سئو همه آن چیزی است که شما نیاز دارید!:
نخیر! حقیقت این است که بر خلاف تصور همه, تبلیغات کلیکی (PPC) برای افزایش بازاریابی آنلاین نتیحه سریعتری دارد. شما باید هر دو فضای ارگانیک و تبلیغات PPC خود را داشته باشید، زیرا که استراتژی ترافیک ارگانیک و PPC مکمل هم هستند. در واقع این هنر است که کاری کنید تا اعضای این سمفونی، درست و هماهنگ با هم کار کنند. هرچند حقیقت این است که اگر شما یک استراتژی بازاریابی آنلاین حساب شده و یک پارچه با سایت تان نداشته باشید، دیگر مهم نیست که شما چقدر هزینه صرف تبلیغات کلیکی یا سئو خودمی کنید، متاسفانه در این وضعیت، فقط پول دور می ریزید!
اگر شما هیچ تاکتیک و استراتژی خاصی برای برتری یافتن در آمار بازدیدکنندگان ارگانیک یا در بازاریابی ایمیلی نداشته باشید، همه این کارها بی فایده می شود. توجه داشته باشید که گزارشهای رنگارنگ و جذاب تا وقتی که شما نتوانید از طریق آن بازده سرمایه گذاری خود را اندازه بگیرید، اهمیتی نخواهند داشت. شما باید استراتژی دیجیتالی خودتان را ارتقا بدهید. ما سابقاً در دنیایی زندگی می کردیم که سئو فوت کوزه گری ایجاد ترافیک بود. اما الان راه چاره دیگر فقط سئو نیست، شما به استراتژیهای جدیدی مثل UXO – Re-marketing و … نیاز خواهید داشت.
5- همه استراتژی های سئو ما معتبر هستند!:
از آنها مدرک بخواهید. از کار پرداز خود بخواهید اسنادی دال بر توانای شان در ارتقا رتبه بندی سایتهایی مختلفی که روی آنها کار کردند، به شما ارائه کنند و اگر شما مدیر عامل شرکت تان هستید، حتما این سوالها را از آنها بپرسید:
- بپرسید بزرگترین و یا مهمترین مشتری شما کدام شرکت است؟
- در مورد زمینه تخصصی شرکت مذکور، از آنها بپرسید.
- کدام یک از کلید واژه های انتخابی شان،بیشترین جستجو در روز را داشته است؟
- بسیار خوب، حالا از آنها بخواهید که آن عبارات کلیدی را در وب سایت مشتری به شما نشان دهند.
- حالا آن کلید واژه را گوگل کنید، به شما گفتند که این مشتری چه جایگاه و رتبه ایی در گوگل دارد؟ (صحت ادعای آنها را چک کنید)
- بپرسید چه تعداد بک لینک برای این مشتری ساخته اند؟
- بپرسید چه استراتژیهای داخل سایتی و خارج سایتی دیگری برای ارتقا رتبه بندی شرکت مذکور، بکار برده اند؟
- در مورد سایر سرویسهای تولید کننده ترافیک، که برای این مشتری بکار برده اند، بپرسید.
- و در آخر بپرسید که آیا میتوانید با مشتری مذکور تماس بگیرید و آیا آنها تمایل دارند به شرکت شما گواهی حسن انجام کار بدهند؟
اگر آنها گواه و مدارک خیلی مستدل و محکم برای اثبات ادعایشان نداشته باشند، یعنی حرفشان پشیزی نمی ارزد! پس بهتر است از همان راهی که آمدید، برگردید!
وقتی شما نمیدانید که چه چیزهایی را نمیدانید، باعث می شود که خیلی راحت سرمایه تان را حرام و هدر کنید! پس اجازه ندید این اتفاق برای شما بیافتد. با ما تماس بگیرید، چون اگر شما بخواهید ما میتوانیم به سایت شما نگاهی بیندازیم و ببینیم آیا این کار فقط انجام شده، یا نه، انجام شده به خوبی هم انجام شده! یا اصلا اگر مایل باشید، تیم ما این کار را برای شما به بهترین شکل انجام خواهد داد.
#SEO #SEM #Analytics #On-page_Optimization #Google
شرکت بازاریابی آنلاین زیگما و برادران به جز رضا!
دیدید که به راحتی من در ربته یک گوگل قرار گرفتم ولی هیچ سودی برای من این کلید واژه نخواهد آورد
“شرکت بازاریابی آنلاین زیگما و برادران به جز رضا”
فقط یک عبارت درازی است که جستجوی ماهانه آن خود من بودم که داشتم این عبارت تست می کردم!
Why social media optimization (SMO) is important for small businesses?
Social media Optimization (SMO) refers to the use of social media channels and communities to help establish brand awareness of a product, trade name or event.
Social media engagements are RSS feeds, news and articles on social media networks like Twitter, LinkedIn, Facebook, Google+ and…
SMO goals are similar to search engine optimization in that the goal is to generate more visitors and engagement with content. Social media optimization goals are to optimizing a website and social media networks for its content in terms of sharing, reposting across social media networks and platforms in order to amplify your message.
At Zigma we create interesting and engaging content that encourages visitors to share or take an action on each piece of content to increase strategic, trackable results such as lead generation for you as the business owner.
Best results come from a visitors’ interactions with the website or landing page. We are not only looking for likes, commenting on posts, retweeting, embedding, sharing, and promoting content but we want to drive as many targeted, qualified leads as possible from implementing high level marketing strategies.
Promoting your trade name socially
Social media Optimization includes two main stages:
- Create content worthy of sharing.
- Provide the tools for easy sharing in social networks.
At Zigma our SMO experts will establish a strong relationship between your brand and customers to show your customers’ their opinion is valuable and you as the business owner cares about every single post, comment and interaction. We understand social media is a two way conversation and the days of speaking at your customers instead of speaking with your customers is over.
Let Zigma’s professionals help you lead and guide the conversations you need to have to increase sales, answer customer questions and strategically deal with any negative brand concerns that might arrise.
Strong SMO strategies help On-page optimization rankings, each like and share will increase the number of back links to your websites. These backlinks don’t have high ranking value however do contribute to popularizing the websites on the social media outlets which will help you to get more visitors and Brand awareness.
Social Media Marketing for Small Business
Social media marketing in simple words is the process of acquiring attention and increasing visitors/traffic through social media sites like LinkedIn, Facebook, Pinterest, Twitter, Instagram and countless others – new ones popping up almost daily.
Social media is easily accessible to anyone with Internet and most of the applications are free. Statistics show using Social Media with a strategic plan increases Brand awareness, and helps to improve customer service. Additionally, social media organic growth serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Your customers are interacting with brands through social media, so having a strong marketing plan, and web presence are the keys to tap into Visitors’ interests. At Zigma, our aim is to develop the best web presence beside the search experience optimization with implementing the best social media strategies. Our goal is generating highly qualified leads for our clients’ businesses.
Like search engine optimization, organic growth in Social media is really hard and takes time, so with the help of Social Media Marketing/advertising or SMM, we are able to find the targeted audience for your business and achieve marketing communication and branding goals. Social media marketing covers sharing of articles, videos and images for marketing purposes, as well as paid social media advertising.
Improving your social media
Here are some tips for improving your social media which goes beyond search engine marketing:
- Twitter is one of the main Social Media platforms to grow your audience – if you don’t have an account let Zigma help you set one up today.
- Analyze your content to improve the quality of your articles – if you’re not sure how to do this let us show you how.
- Create plans for each social media channel – random tweets, posts, videos and pics are fine if you’re just having fun BUT if you are running a business you need a strategy and tactics to ensure your SMM is producing results.
- Deliver Content Consistently but don’t spam your audience.
- Use Hashtags Strategically
- Publish your posts in Facebook, LinkedIn and Google+.
- Make sure everything you do on your social media platforms provides a way to either build a high quality back link or a path for the visitor to get to your site.
Find the Right Website Programmer: Zigma’s Web Development Checklist
When it comes to finding the right website developer, it’s important to understand all the areas a computer programmer should excel at. You will come across many people who will claim to be experts in web development, which is why we have created this web development checklist to help you decide on the best website programmer for your business.
1. Can the Web Developer Program Your Website’s Specific Needs?
Every business is unique, and your website should reflect your business. Your website is the hub of your business, and will generate leads and engage your target market if programmed to achieve your business goals.
Your website should not be an online brochure, that is static and does not have a purpose. Use your website as the powerful marketing tool it is! Make sure your website developer is capable of creating a website that can help you achieve your business goals both online, and offline.
At Zigma, we take the time to understand our clients’ businesses, and their goals. This allows our website programmers to customize the website functionality to fit the needs of each individual business to maximize the lead generating potential, and effectively represent their brands through their web presence.
2. Does it Have the Right Content Management System (CMS)?
If your web programmer has not discussed what a content management system is with you, you might need to take a step back. The CMS of a website is an integral part to the website programming stage and should be a discussion between client and web developer.
The CMS allows the user to add, edit, and organize all the content on the website. It helps to streamline your workflow, and provide your customers with up to date information on your products and services.
There are a variety of content management systems on the market, but it is important to discuss your need with your website developer in order to choose the best content management system for your needs.
3. Is The Website Responsive?
Did you know that as of April 2015, Google will lower the organic rankings of website that are not mobile friendly? A great website programmer will always discuss the need for a mobile friendly website. At Zigma, we recommend choosing a responsive website over a mobile website. Why? A responsive website is programmed to reconfigure to fit the screen size of whatever device is being used to access the website. Whether it is a desktop, tablet or mobile phone, the website is programmed to fit the screen.
4. Where Will The Website Be Hosted and Will it be Secure?
Hosting is very important to multiple aspects of a website. Hosting will determine the site speed, the security of a website, as well as the website livelihood. Has your website ever gone down before? This is a hosting problem. If you programmer has not chosen a secure hosting company, your website can be slow to load and even crash if you receive too much traffic. Zigma offers secure hosting for your website needs.
5. Is The Website SEO Friendly?
Search engine optimization is a fundamental piece of every website. SEO should be integrated into your website from the very beginning of programming, not as an after thought. Your programmer should ensure the website has the ability to add and edit title tags, meta description, and H tags. These are essential to a website ranking on search engines like Google and Bing.
Have you asked your website programmer about indexing your pages by submitting XML sitemap? What about robots.txt file? These are necessary but not sufficient steps when developing or redesigning a website that your website programmer should be knowledgeable of.
6. Will The Web Developer Test The Website Before it Goes Live?
Before a website goes live, a web developer should test the functionality, and confirm that all the links on the website are working correctly, and direct to the right corresponding landing page. Your website programmer should check on all devices that your website is reconfiguring correctly, and make sure it works on all browsers like Google Chrome, FireFox and Safari.
This is a step that quality web developers take before setting any website life. Typically a staging website is set up on a test server so the programmer can test all the above functionality, and the client can confirm that the website looks and functions how they had imaged.
A staging site is a duplicate of your live website that allows website developers to easily test changes to your site, before it goes live. This gives the web programmer the ability to prevent any bugs or malfunctioning on the live website, giving your customers a better user experience while your site is being updated.
7. What Is the Website Programmers Response Time to Changes?
We hear the horror stories all the time. Your website goes down, and you can’t get a hold of your developer. What now? At Zigma, our number one priority is our clients’ happiness and the success of their business through their online presence.
A web developer should be available for questions, concerns and changes you would like to make on your website. We pride ourselves on our open communication with our clients to ensure they are always happy with their website and our service.
We can confidently say that Zigma is capable of checking off yes to all these web development requirements. When shopping around for a website programmer, make sure to ask them these questions before trusting them with the programming of your website. If you would like to work with Zigma on a website project, feel free to contact us.
Toronto Custom Web Designs
If you are looking for a web design company in Toronto to design a customized website for your business, Zigma has the best web designers in Toronto. Having a visually appealing website is not enough if you want to generate leads on your website.
Your website is the hub of your business, and Zigma website designers know the features and design aspects that are necessary in order to make your website a lead generating machine.
Website trends are constantly changing, and it’s important to stay on top of what website design best practices are. We can design a custom website that is modern, results focused, and follows Google’s best practices to build a Great Web Experience.
What Does a Toronto Web Designer Do?
When you are working with a web designer in Toronto, there are necessary steps they should take in order to create a website that represents your brand and captivates visitors to make them stay on your website.
Before any web designer starts working on your design, they should have a meeting with you where they ask you a series of questions. These questions are designed to pull information out of you about your business, brand and how you think your website should look. This step ensures that you and the web designer are on the same page before any website designs are created.
A wire frame is a visual guide that represents the skeletal framework of a website. Toronto web designers use wire frame as a blueprint for the website. Web designers are able to visually see the layout of the website, and how each element will fit into the frame of the website design.
A website mock up is a full-size model of the website design. The web designer will create an image of what the website’s home page will look like. All Zigma websites are responsive, so our website designers will provide 3 different sized mock ups: small for mobile devices, medium for tablets, and actual size for laptops and desktops.
If your web designer does not go through these steps when working with you on a new website design or website redesign, you should reconsider who you are working with. Zigma designers take all the necessary steps to guarantee you are happy with. Your website should captivate website visitors and accurately represent your brand online.
Template Websites vs. Custom Website Designs
There are many website platforms that offer free websites and designs. These designs are templates, meaning they are not unique. There are thousands of other businesses who will have the same website design as you. These templates might seem like a cost effective solution for your business at first, but it won’t help you in the long run.
A web design is more than just having a good looking website. Your website should take visitors down a conversion funnel that ends in a sale or a conversion on your website. When you work with a website designer at Zigma, they understand the importance of having a web design that will drive visitors to convert into customers. Each design is unique to focus on the specific conversion funnel you would like your potential clients to go down.
Zigma: Toronto’s Best Web Designers
Your website can be your best marketing tool if you implement all the important design aspects, optimized content, and programming
Zigma web designers are ready to start the website design process with you! Contact us today to get started on your creative brief. Help us learn about your business and brand so we can help you generate leads and grow your business online.
Search Engine Optimization: Helping Your Business Rank Higher
When you are looking to purchase a product, find a restaurant, or looking to hire a business for a service, what is the first thing you do? More often than not, you take out your phone, tablet or computer and Google a combination of words that describe what you are looking for. Search engines, like Google, will determine the best possible website to provide you with a solution to your search. Which search result do you click? Do you click the paid search ads? Or the listings below?
The first page of Google receives 91.5% of the total clicks from web searches. The first position of the organic search engine results page on Google receives 32.5% of the total clicks. How can you ensure your business shows up in front of consumers at the point in time they are searching for your products and services?
There are over 200 different ranking factors that determine a website’s position on the search engine results page. Zigma writers are skilled search engine optimization writer, and know what search engines are looking for when ranking website content.
What is Search Engine Optimization (SEO)?
Search Engine Optimization is the process of affecting the visibility of your website on search engines, like Google, bing, DuckDuckgo and Yahoo! with tactical on and off page optimization strategies.
Search engine algorithms are constantly changing and the web crawling bots, (spiders) are crawling and indexing your website pages. Based on the algorithms, they decide the rankings on search engine results pages (SERPs). Search engines focus on relevance and providing users with the best possible pages based on their search query, IP and cookies.
There are over 200 different ranking factors that search engines look for when ranking a website. Some ranking factors include:
- Keyword relevance
- Fresh/updated content
- Meta tags
- User experience
An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they are unable to see or understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.
Search engines, like Google, want to see a website constantly updating and providing visitors with fresh, engaging content. Zigma’s copywriters are SEO specialists and understand the ranking factors required of websites by search engines in order to generate leads and target potential customers for your business.
How Does SEO Help Your Business?
With a solid search engine optimization strategy, you can improve the quantity and quality of the leads to your website. The quality of the traffic is measured by the number of conversions or goals completed associated with specific keywords that we can target on your website through SEO tactics.
Search Engine Optimization can also boost user engagement on your website. Blogging not only provides fresh search engine optimized content with keywords, but it also provides visitors with interesting information to keep them engaged on your website. Part of Zigma’s SEO services is researching industry related topics and writing monthly blogs that can be posted on your website and social media channels. Blogs increase user engagement, boost SEO rankings, and establish you as a knowledgeable, trustworthy leader in your industry.
SEO has a snowball effect, meaning that the longer you are implementing SEO strategies, the bigger and better your results will be. Search engine optimization is a process, and results don’t happen overnight. Overtime, you will begin to see your organic rankings improve, traffic on your website will increase, and your business will grow!
Zigma: A SEO Company You Can Trust
Zigma is an experience SEO company that understands search engine optimization and how it can help your business evolve. The days of keyword stuffing are gone. Search engines are prioritizing relevant, reader-friendly content and engaging websites. Zigma has all the tools necessary to help your website achieve success online. We optimize websites not only for robots and spiders, but for people as well.
With a search engine optimization strategy from Zigma, we will increase the long-term value of your website. With consistent optimization of the content on your website, you will generate better quality leads for your business.
SEO is the number one way people who don’t know your brand, find your products or services. Being found organically lends credibility to your business and visitors are more likely to trust what you’re telling them, and what you’re selling. To find out more about how Zigma can help you boost your rankings on search engine results page, contact us today! Our SEO specialists can help develop a custom SEO strategy.
How Search Engine Marketing (SEM) Boosts Leads
You have a beautifully designed website, it’s Search Engine Optimized, with the right calls to action, but still you aren’t getting the leads you are looking for. Most businesses don’t realize that SEO takes time to generate results. Organic ranking usually takes around three to six months before you start seeing your website ranking.
Search Engines, like Google and Bing, have Search Engine Results Pages (SERPs) broken into two sections: organic search results and paid search results. The organic search results are located in the center of the SERP, with the paid search results at the top, and the bottom of the page.
Search Engine Optimization focuses on helping your website rank in the organic search results section of the SERP. Again, this is highly competitive, and takes time and patience before you will begin to see your website climb on the organic results.
If you are looking to generate immediate traffic and leads to your website, you should consider a Search Engine Marketing (SEM) campaign.
What is Search Engine Marketing (SEM)?
Search Engine Marketing is a digital marketing term used to describe the online marketing strategies used to help boost traffic to a website. Search Engine Marketing is also known as PPC, or Pay Per Click.
The most popular form of Search Engine Marketing is Google AdWords. This is a digital marketing strategy where businesses can pay to have their website listing show up higher on a search engine results page (SERP). This is also a tool that is offered by Bing – called Bing Ads.
Search Engine Marketing is highly targeted, allowing you to choose the language, locations, time, devices and keywords that you want to target with your ads. This makes reaching your desired audience more attainable.
A properly optimized SEM campaign can result in a high ROI (Return on Investment) for businesses, and the investment gains compare favorability to the investment cost because you are only paying for clicks on your ads.
With an SEM campaign you choose who you want to see your ads, when you want your ads to run, and you only pay when a targeted consumer clicks on your ad to your website. No money is wasted, and the leads your SEM campaign generates are highly targeted and relevant to your products and services.
With that being said, your PPC campaign should be managed carefully to avoid targeting the wrong audience or wasting your marketing dollars on non-profitable keywords. The PPC specialists at Zigma are Google and Bing Certified to ensure your campaigns are always up to best standards, and effectively spending your marketing dollars on boosting leads to your website.
Why is Search Engine Marketing Important?
Are you aware that there are trillions of webpages on the Internet, and that number continues to grow every day? How can you ensure that your website not only stands out from these other sites, but can actually be found online?
Did you know that more than 75% of users never make it past the first page of Google, with more than 90% of the clicks on the links above the fold? You can see how important search engine marketing is to the livelihood of your website.
Search Engine Marketing puts your website in front of consumers at the moment in time they are searching for your products and services. With the right campaign set up and targeting methods, your website can be on the first page of Google, and above the fold!
A combination of Search Engine Marketing and Search Engine Optimization can push your business website past your competitors on the SERPs. You’ll have more opportunity to rank on the first page of Google, and take up more space on the SERP, pushing your competitors’ websites down, and possibly sending them to page two on the search engine results page.
Understanding You Business & Goals
In order to have a successful Search Engine Marketing campaign, there are certain crucial steps when setting up a paid search campaign. At Zigma, our first step is to understand your business and the goals you are aiming to achieve through launching a PPC campaign. Without knowing and understanding your business goals, we are unable to track and measure success, and SEM becomes a waste of money.
A few questions we ask are clients are:
• What goals are you aiming to achieve through a PPC campaign?
• What type of actions would you consider a goal (eg. Subscribing to your newsletter, filling out a contact us form).
• How much is each goal worth to your business?
Determining your goals will also help us decide what type of campaign is best for you. If you want to increase your brand recognition, then we would recommend a Display advertising campaign. If you are looking to sell products online, we might recommend a combination of Google Shop and remarketing.
By providing us with a clear vision of your goals, we can develop a campaign that benefits your business and dives measurable results.
If you’re interested in generating more leads to your website with a highly targeted and measurable marketing strategy, contact the PPC specialists at Zigma. We can create a campaign from scratch, or improve on your existing campaign. We are here to help!